Last Updated on June 8, 2020 by Cosmic

Just reading the title might make you go ‘What?’ but yes, he really has been selected as an advertisement model for a soy milk manufacturer, nothing bad there.

Minhyun modeling is a completely new step for Minhyun as he has proven himself in other fields but this will be his first time as a muse for a brand.

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Drinking soy milk

After his tenure with Wanna One and having finally comeback with Nu’Est as a full group Minhyun is expanding his area of influence through to advertising, it might seem small with just a soy milk gig but it’s sure to get bigger over time.

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Thinking of soy milk while holding it

The photo-shoot concept was that the soy milk could be enjoyed every day in a plethora of different situations so that is how the photos were taken. It’s also said that Minhyun was extremely professional during the photoshoot which helped the staff out a lot during the shooting.

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Showing off his awesome soy milk box

The company commented on why they choose Minhyun stating: “He is well known for taking proper care of his body, dieting and exercising regularly. Also, he is proven to be popular among a wide spectrum of age groups as well as female consumers. We hope our collaboration is very successful!”

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Happily showing off his soy milk box

This announcement comes after Minhyun and his fellow members finished “2019 Nu’Est Concert ‘Segno'” in Taipei on the 14th of September, he is also currently promoting his musical “Marie Antoinette”

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